After talking about short films, we were given the task to watch a few short film. After watching these, we were asked to analyse these on the following points; I will be looking at four short films includind 'Doodlebug', 'About A Girl', 'Wasps' and 'Cubs'.
http://klsmediadepartment.blogspot.com/2010/09/audience-theory-student-powerpoints.html This is the link to our power point following our reading, but here are my notes on Audience Theory;
, but the producers wanted to just to be dressing smartly.
*mode of address: This is the way the producers put the message across to ther audience. For example, an internal monologue could show how the character is feeling, or a series of shots could also show this, along side body language.
*Profile the Target Audience: This is the descriptive writing of who the producers want the media text to be aimed at. For example, teenagers aged 13-18, male and female.
*concidering the viewing environment: Here, the producers have to think about where the person would be watching the media text, as this can change depending on where it is watched. For instance, a person would view a tragedy in a soap differently by themselves, than if they were watching with friends.
Doodlebughttp://www.youtube.com/watch?v=-WhKt_CkXD0
This was a short film, totalling 2 minutes and 59 seconds. It is about a man trying to catch a 'bug', which turns out to be himself trying to catch a 'bug' which is himself, and so on.
Opositional Hegemonic Postition:
Moral Panic:
Mode Of Address:
Main Target Audiene:
Dominant Hegemonic Positions:
*Preferred Reading / Dominant hegemonic position: This means that the viewer can easily recognise the moral, social and other messages that the produers wanted to get across. For exapmle, if a male character robs a bank, and gets put in prison for it, everyone will read in the same way, that commiting robery is wrong.
*negotiated hegemonic position: This is when the audience understands the messgae that the producers put across but adapts the reading differently than what they initially wanted. For example, a woman in a red dress, the audience may read it as a woman who is a romantic or who is being sexual
, but the producers wanted to just to be dressing smartly. *Oppositional hegemonic position: This happens when the audiences understand the message the producers wanted to put accross, but they do not agree with this. The audiences upbringing, theyre religion, or even theyre age can change this in each case. For instance, someone an older person who will watch a coloured person go to jail, will be different than someone in this generation, as they will believe this would be racist.
*Aberrant Decoding: This means that the audience reads the text in unpradictable ways. This has been discussed by Philip J Hanes.
*moral panic: This is the intensity of feeling expressed in a population about an issue that appears to threaten the social order by the media. For example, if a television programme focused on bomb attacks, many of the audiences may feel anxiety as to this happening in the real world. *mode of address: This is the way the producers put the message across to ther audience. For example, an internal monologue could show how the character is feeling, or a series of shots could also show this, along side body language.
*Profile the Target Audience: This is the descriptive writing of who the producers want the media text to be aimed at. For example, teenagers aged 13-18, male and female.
*concidering the viewing environment: Here, the producers have to think about where the person would be watching the media text, as this can change depending on where it is watched. For instance, a person would view a tragedy in a soap differently by themselves, than if they were watching with friends.
Doodlebughttp://www.youtube.com/watch?v=-WhKt_CkXD0
This was a short film, totalling 2 minutes and 59 seconds. It is about a man trying to catch a 'bug', which turns out to be himself trying to catch a 'bug' which is himself, and so on.
Prefered reading/ dominant hegemonic position:
From this short film, the message I got, was that the funny side to having some sort of problem in the head, as this film plays on you psychologically. This was mainly because of the whole idea of it all, which in itself is quite weird, yet it is portrayed in a funny way, but showing how determind he was to catching the 'bug' even though he could see it was himself. An example of the funny side to this short film, is when the main character is jumping high and dashing for the 'bug'.
From this short film, the message I got, was that the funny side to having some sort of problem in the head, as this film plays on you psychologically. This was mainly because of the whole idea of it all, which in itself is quite weird, yet it is portrayed in a funny way, but showing how determind he was to catching the 'bug' even though he could see it was himself. An example of the funny side to this short film, is when the main character is jumping high and dashing for the 'bug'.
Negotiated Hegemonic Position:
I think the negotiated hegemonic position was unclear to the audience, as i think the main idea that the majority of the audience would read from this short film would be the light hearted attitude towards the situation, however this short film explores a deeper psychological attitude towards the main character, leaving the audience questioning is mental state and maybe their own.
Opositional Hegemonic Postition:
From this short film, I can see that the producer wanted to question the mental state of the character, but personally, I feel that this short film is more about the funny side of it the story line and how the character behaves, rather than the deeper meaning.
Moral Panic:
Personally, I dont feel that there was any moral panic in this film, as there is nothing that jumps out as a moral issue to be worried about. Some could arguee that the psychological problems could affect people, as they would be questioning
i am quite sure that the majority of the audiences watching this short film would have the same view towards it; it was a funny clip about a character with a questionalble mental health state, and therefore think that some of the audiences wont grasp the philisophical and psychological side to it, asking questions about life.
Mode Of Address:
i believe that the main mode of address in 'Doodlebug' to be that it makes fun about the mental state of the main character, by making using such a comical story line. on the other hand however, this could just be a playfull short film that just wants to give the audience a laugh.
Main Target Audiene:
i think that the main target audience can be many, as there isnt a challange on any age restrictions, whiich makes the film viewable to anyone. this film is also comical, which also could be for many target audiences, however the audience would have to have some knowlegde of certain mental states of people, which suggests an older age audience. I think that this can be watched by most ages as I think this is more of a comical short film than anything else.
The Environment:
The Environment:
the environment in which the audiences view this short film can change the tone, mode and meaning of the short film. If they were watching it with friends, like i did, they will only see the funny side to the short film, as this was wha happened to me. however upon looking at it at home by myself, i began to look deeper at the hidden meanings of this short film. This can also be true for age, as a younger viewer would also just focus on the comical side, and and older viewer would read the hidden meanings. your background history can also change this, as someone with a higher status wouldnt so much relate to the situation of catching a bug, whereas someone of a poorer status would more likely relate.
Wasp
http://www.youtube.com/watch?v=3rL0lq4fxpQ (part 1)
http://www.youtube.com/watch?v=eAsBC9-W6Lc&feature=fvw (part 2)
http://www.youtube.com/watch?v=eAsBC9-W6Lc&feature=fvw (part 2)
Dominant Hegemonic Positions:
I felt that when I watched this, I found myself feeling sorry for the main woman, as you could see she was struggeling, trying to help her children, but also how she was still a young woman who wanted to go out with male friends and have a good time. I also felt that there could be a moral message about having children at a young age, as you can clearly see the neglect the children have, and for this, you automatically dont feel happy towards the main character, but seeing her trying to help her children, like when she spends her money on crisps for her kids, instead of a drink for herself, but this is an ongoing battle through out the short film. This too could link into a moral message, that she shouldnt have the right to look after her children if this is how she treats her children. Also from this, I found that the male role was dominant, and I didnt like how they portraid her as like a slave to him, buying him drinks because he said so. But this is turned around when he doesnt react in the typical way a male would react to founding out the news she had four children, which was a nice way to end the film, I thought.
Negoticated Hegemonic Postition:
I think that another message that could be read from this could be about her attitude. Through out the film, the main character changes her mind, and is quite unsure as to what she wants, as she tries to fight for her children when she confronts the mother of the child that bulied her child, whereas at other points in the film, she cant afford food or shoes or even a babysitter for her children, and ends up putting them in danger. This comes across that that the woman has an unstable mental health. This alongside the fact that she has had four children, which she knows she cant look after, and this could also link into the idea that the woman shouldn't take care of her children.
Opposisional Hegemonic Position:
As a woman, I reject this idea that she should have her children taken away from her, as even though they have suffereed from neglect, which is a behaviour which I reject, she is trying. This may not be the case for someone else, for example, a male may say that because of the neglect, no matter what, the children should be taken into care. Age too could affect this, as someone of older generations would see how she has had children out of wed lock, and they would automatically rejet this idea and think that she is a bad parent and should have her children taken away.This too can be said if the person watching is religious.
Aberant coding
read in unparadictable ways
I think that another message that could be read from this could be about her attitude. Through out the film, the main character changes her mind, and is quite unsure as to what she wants, as she tries to fight for her children when she confronts the mother of the child that bulied her child, whereas at other points in the film, she cant afford food or shoes or even a babysitter for her children, and ends up putting them in danger. This comes across that that the woman has an unstable mental health. This alongside the fact that she has had four children, which she knows she cant look after, and this could also link into the idea that the woman shouldn't take care of her children.
Opposisional Hegemonic Position:
As a woman, I reject this idea that she should have her children taken away from her, as even though they have suffereed from neglect, which is a behaviour which I reject, she is trying. This may not be the case for someone else, for example, a male may say that because of the neglect, no matter what, the children should be taken into care. Age too could affect this, as someone of older generations would see how she has had children out of wed lock, and they would automatically rejet this idea and think that she is a bad parent and should have her children taken away.This too can be said if the person watching is religious.
Aberant coding
read in unparadictable ways
m.p
a.d
m.o.a
t.a
e
Cubs
d.h, n.h, o.h, m.p, a.d, m.o.a, t.a,
About A Girl
d.h, n.h, o.h, m.p, a.d, m.o.a, t.a, e
what I will consider in my own short film script.
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